Making the Invisible Impossible to Ignore
Care Continuity
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Creative platform with B2B-focused deliverables
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Designed the visual system and led creative execution across print and digital channels. I helped shape the core brand narrative and co-presented work alongside CDs to C-level stakeholders—translating a complex service into a clear, emotionally resonant platform that secured executive buy-in and enabled scalable rollout.
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Karma Agency
Tracy Thompson (Creative Direction, Copy)
Jen Green (Creative Direction, Copy)
Gary Herrmann (Copy) -
2020
The Challenge
In a fractured healthcare system, patients slip through the cracks. They miss follow-ups, bounce between providers, or land back in the ER. Care Continuity was built to stop this, but needed to prove care coordination wasn’t just helpful — it was mission-critical.
The Insight
At the heart of their work was a simple promise: never leave patients on their own. That opened the door to a bigger story about visibility and exposing the silent breakdowns that quietly undermine outcomes and drain revenue.
The Approach
We built a brand around “See Everything,” shining a light on missed referrals, dropped discharges and preventable readmissions. From trade campaigns to sales tools, every touchpoint drove home why blind spots in care couldn’t be ignored.
The Impact
Care Continuity shifted from supportive vendor to indispensable partner — strengthening patient lives and their partners’ bottom lines.
