Making the Science of Skincare Feel Personal
Clinique
-
E-Book
-
Led the design of this cross-collaborative project, translating complex global research into a visually engaging, human-centered narrative. Partnering closely with our ECD as writer, I helped shape the story from dense data into accessible editorial content—balancing creativity with rigorous legal review to ensure clarity and compliance.
-
Material
The Opportunity
Clinique sought to deepen its understanding of the emotional impact of skincare by commissioning a global research study exploring the mind-skin connection. With the raw data in hand, the challenge was transforming complex, culturally diverse insights into a compelling narrative that felt human, accessible and visually engaging.
The Approach
Leveraging editorial storytelling and thoughtful design, I translated the data into a rich, digestible format that made scientific findings feel personal and universal. Lots of back and forth with legal to ensure every claim was airtight, but the end result? A content-rich piece that gave skincare some serious emotional depth.
